What is the last advertisement that you watched? Online, on the TV, billboards, the newspaper, or just a man on the sidewalk handing out something. It’s easy to see why and how we advertise products, but why do we use psychological manipulation to do it? This paper will discuss what I mean by psychological manipulation in advertising and some examples. Should this concern you as a consumer?
Psychological manipulation is like “mind control.” To change the way someone looks and feels about something/someone for the other person’s liking. “…the tactics they use can make it appear like they’re doing almost anything but simply trying to get the better of you” (Simon). This is purely psychological, but it can work in terms of psychologically manipulating customers to buy a certain product.
